BeYou Health Bar

BeYou is a disruptive health bar hitting the health food market this year. 

The brief was to design a new health bar aimed at young and active women ‘on the move’, with a marketing campaign heavily dependent on social influencers. The direction for the brief was bright colours, expressive patterns, and bold typography.

A pattern was created to make the brand easily recognisable, which could then be rolled out as part of the whole identity to keep the look consistent. Vivid colours were then selected to depict each brand flavour within the range. Finally a heavyweight logo was added for a bold look but with rounded corners to retain some softness.

Packaging was then designed in a mailbox format to elevate the product and offer the opportunity for unboxing videos to maximise social media influence and brand awareness.

Skills

• Visual Identity

• Logo

• Packaging

• Direction

• Copywriting