Beta Beer

Here at beta we’re about inspiring beer, a minimalist approach and innovative thinking, so you can enjoy innovative drinking.

Simply put, better beer.

The craft beer market is oversaturated and highly competitive, so the client wanted a design that would stand the test of time and break through the noise, offering a boost in shelf presence to raise brand awareness.
They wanted to explore a pattern design, to allow the brand to be the main focus. This was also a great option to expand a product line, allowing the pattern to form a strong relationship with the customer and use various colours to differentiate between each drink.