Klein Skincare

Klein: A skincare brand focused on natural, plant based ingredients, manufactured in France. Minimising environmental impact is part and parcel of what we do, with a foundation built on ethical products, only using natures finest ingredients to get your skin looking its best.

Klein is a personal project I created based on natural skincare, with a focus on raw ingredients and environmental awareness.

A minimalist design was key to reinforce the company ethos, boost transparency within its supply chain along with its use of raw materials, stripping back the noise. The use of a bold, heavyweight logo matched with a lightweight san serif typeface is designed to allowed the brand to pull away from the pack, adding impact on the shelf.

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Skills

  • Logo

  • Packaging

  • Direction

  • Copywriting

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