coffee lab

Coffee Lab is a chain of small independent cafes across the South of England.

I worked on a rebrand as a personal project for Coffee Lab. I selected them as I felt that the product offered great quality and consistent branding but it lacked personality and was difficult to differentiate between the coffee selection available.

I solved this by creating colour variations to make each flavour easily recognisable, while also maintaining a consistent look across the identity. I then created a new logo which represents the pouring of coffee or milk in a minimalist form, to keep the lab idea of the brand. This was also echoed through the use of semi transparent stock for both the menu and packaging design to allow customers to see the product and make it more enticing to pick up.

Blue shades were selected to stay inline with their original colours but tonal variations mixed with a deep green added greater depth and character. The die cut business card was created to add refinement and doubles up as a latte art stencil. A great interaction piece and opportunity for social media gain.

Skills

• Logo / Mark

• Packaging

• Identity

• Copywriting