mello

The brand that does cool, breezy, relaxation with purpose. We champion maintaining and developing both mental and physical health through fun, interesting and well-thought out products. Whether it’s losing yourself in the process of crafting, re-energising with healing crystals, or carving out time for yourself to unwind at the end of a busy day, mello is there to support you being the kindest you can be to yourself.

I worked alongside another designer in the team to develop the packaging designs for the range and photographed the completed products on location. Directed at an audience looking for relaxation and mindfulness, the logo was executed in a lowercase fashion, giving a softer and warmer approach. The die cut window on each pack allows the product to grab the customers attention, complimented by a minimal, stripped back design to reflect the brands calming ethos.

Logos, titles and copy were foil printed to retain maximum opacity, contrast and sharpness.